HRL signed the strategic cooperation agreement in 2023 under the witness of the NUCAFE and the Ugandan Embassy in China, become the only Uganda-China coffee promotion representative. Highroad is committed to promote Uganda coffee in China Market, providing full-link bulk trade services directly from the origin, and we have built an online platform link to the origins. It provides farmers with more sale channels and information interconnection methods. Highroad has established its own coffee brand to engage in the coffee retail industry, established an online and offline sales network to deliver the fresh and high-quality coffee beans directly from the farm to the consumers.